Business Architect
I design the systems that grow businesses.
I'm Emily, a business architect. I design and build the engines behind growth: lead generation, outreach, automation, AI and the web, connected so every lead is found, answered, followed up and booked. Today I build with Source Point Group and its specialties, Still On, Total Trust Consulting and LuxWeb Studio.
- Job Success
- 100%
- Avg rating
- 5.0
- Projects/Business
- 45+
- Leads generated
- Millions
- Business Architecture
- Lead Generation
- GoHighLevel
- LinkedIn Outreach
- Email Marketing
- Sales Funnels
- HubSpot
- Data Scraping
- AI Employees
- Custom Landing Pages
- Claude & GPT-4
About
Hard work,
worked smart.
I see a business as one connected system: how customers find it, how they're answered, followed up and booked, and the website, CRM and AI that hold it all together. My job is to design that system, then build it.
I love being part of someone's success, and I don't accept payment unless I know I gave the project my 100%. My work is a package of expertise, integrity, and a balance between working hard and working smart.
I've generated millions of leads, collected thousands of data points, turned cold leads into closed sales, and left companies with ideas they still use today. Automation, especially with GoHighLevel, is central to how I deliver, and I lean on Claude and other AI tools to move faster.
Ventures
Businesses I build with

Source Point Group
Connects your website, 24/7 AI receptionist, local SEO and CRM so every lead is answered, followed up and booked. One group with a specialty for each gap.
Visit sourcepointgroup.com →-
AI employee · Source Point Group
Still On
A 24/7 AI receptionist that answers calls, texts, DMs, chat and email, qualifies leads, follows up and books the job, even after you clock out.
Visit Still On → -
Business systems
Total Trust Consulting
Business automation and growth consulting: CRM and automation set up around how you work, so owners can grow without burning out.
Visit Total Trust → -
Websites
LuxWeb Studio
Custom small-business websites: a $500 one-time build, no hosting fees, and full control of your own code.
Visit LuxWeb Studio →
What I build
The parts of a growth system
- 01
Lead Generation
Targeted, verified prospect lists sourced from LinkedIn and beyond.
- 02
Outreach & SDR
LinkedIn and cold outreach that opens conversations and books meetings.
- 03
Automation & CRM
GoHighLevel pipelines and workflows, HubSpot and clean records, so no lead ever slips.
- 04
AI Workflows
Claude, GPT-4 and AI employees that answer, qualify and follow up around the clock.
- 05
Web & Funnels
Custom landing pages, sales funnels and Mailchimp campaigns built to convert.
- 06
Data & Research
Data scraping, Google Sheets and lead research with attention to detail.
How I work
Four steps to a pipeline that runs
- 01
Understand
I learn your business, offer and ideal customer.
- 02
Build
Lists, systems, automations and pages for your goals.
- 03
Engage
Outreach and nurture that turns prospects warm.
- 04
Optimize
Track, refine and hand you systems you'll keep.
Proof
Results from real projects
GoHighLevel · Lead Gen
“Emily is great at what she does, especially in HighLevel.”
LinkedIn Outreach SDR
“Emily was a pleasure to work with.”
Lead Research
“Attention to detail is exemplary. Will work with her again.”
“Emily was confident and offered good information on our consultation. I've engaged her for ongoing Customer Engagement Services for my business.”
“Emily is a great freelancer. She helped fix my HighLevel account and she's very professional. I'll send more work.”
Off the clock
Ylime's Closet
Raw thoughts, unfiltered truths.
Pride, friendship, honesty, and the women of Saudi Arabia: essays and verse from my personal blog.
Read the blog →Let's talk
Ready to build what's next?
Tell me about your business and your goals. I'll bring the leads, the systems, and the follow-through.